hey athletes!
are you ready To own your valuable athletic performance data?
Welcome to the new world of athletic data management.
Our Story
The PRO SPEC’D Story
In 2022 two whip-smart brothers got together for a chat.
Anton Cabellon, a career physician and proud dad of three soccer X baseball x football rockstars just about had it. In the youth sports world, all the power sits with recruiters, coaches and the organizations they represent. Athletes are rarely in the driver's seat.
How do we put the power back in the hands of amateur athletes and their parents or guardians? Can we create an athlete-centered social space where any athlete can connect with their fellow athletes?
Where can athletes record their entire athletic career -- photos, videos, personal stats and daily activity --
and not have to pay thousands of dollars a year to access it?
His ridiculously handsome brother Paul, a career tech storyteller (and writer of this segment) said, "That's easy, athletes just need to own their data."
All the sports apps out there favor first the needs of coaches and recruiters. Imagine if we centered the needs of athletes and their parents?
The implications are huge.
The two came up with PRO SPEC’D, a social media movement dedicated to using the power of data to strengthen the global athletic community.
We are currently in beta testing mode and are looking for teams and athletes to help us test out our MVP - yes, that’s minimum victorious product for you most valuable players.
Interested in trying it out?
flipping the data-soaked scouting & recruiting world on its head
PRO SPEC’D is a social media platform that's disrupting the complex, secretive, costly, and daunting process of recruitment and handing the baton of data agency to athletes and their supporters.
With an athlete-first, data-oriented approach, PRO SPEC’D has created the first all-athlete’s-welcome interactive community that invites users to create content rich profiles that curate an athlete’s entire amateur career -- from the time they pick up their first ball to the time they put on their first professional jersey.
And for those few who continue into the ranks of professional sports, PRO SPEC’D offers the long-tail opportunity for athletes to monetize their data.
a first-of-its-kind elite athlete stats & social media platform
PRO SPEC’D users can create athlete, parent/guardian, coach, recruiter, or fan accounts where users can manage a live record of individual athletic performance data for any sport, and even for multiple sports per athlete. In addition to tracking personal stats, users create visually content-rich posts, with accompanying meta-data.
Each post can be categorized as Compete, Rest, Train, Injury, Vibe, Props, and more, providing additional self-identified context to a users’ behavior. Users can also determine whether their posts appear in their Rundown or Sidelines threads. Rundown posts represent performance-specific posts like personal game highlights, training updates, or event commentaries. Sidelines posts feature everything else.
Expect all the features of social engagement - messaging, following, commenting, sharing. But the athlete’s profile and social interactions only scratch the surface of possible user benefits. As athletes progress upward in reputational influence and into the professional sports world, the PRO SPEC’D data warehouse becomes select athletes’ data home, as our company provides customized data agency representation on behalf of athletes through their careers.
Power to the prospect. More power to the PRO SPEC’D.
We are currently in beta testing mode and are looking for teams and athletes to help us test out our MVP - yes, that’s minimum victorious product for you most valuable players.
Interested in trying it out?
Got questions? We got answers.
What’s the current status of the app?
We are currently in beta testing mode and are looking for teams and athletes to help us test out our MVP - yes, that’s minimum viable product for you most valuable players.
Interested in trying it out?
Who uses PRO SPEC’D?
Athletes with a story to tell. From the time you’re in the budding brilliance of youth, all the way to the time you’re fine-tuning your game as a seasoned amateur, PRO SPEC’D is the one-stop platform for developing the all-sports community and capturing every turn of your journey in competitive excellence.
Some of you are destined for greatness. Some of you are destined for recreation. Whatever your path, every part of your athletic experience is foundationally transformational and worth sharing.
Athletes’ People - Parents and Guardians. You probably saw her talent first. You believe she has the opportunity to make it to the next level of competitive amateur or professional sports. Or that's your boy who wants to try out for traveling teams.
Here’s a common scenario: When you post a highlight reel anywhere else, what does your top athlete get? A few likes? A few atta-booyahs? A little social recognition? Sure.
But when it comes to harnessing the power of their story - their performance data - here's the bare truth about what athletes get on other social media platforms: Not a darn thing.
.
With PRO SPEC'D, your valuable efforts to capture your kids’ awesomeness are set in a sports-specific on and off-field life context. And athletes will always have access to their performance data free of charge.
Parents and guardians can set up a PRO SPEC'D account for athletes of any age. PRO SPEC'D has set an emancipation age of thirteen, when athletes and their parents/guardians can decide to manage an account together or have an athlete manage their own account.
Coaches. For the sculptors of skill and commanders of champions, PRO SPEC'D gives you a venue for shaping team culture, encouraging your players and publicizing team accomplishments. Drop props and karma emojis with every play, match, game, or tournament. Your call!
Scouts and Recruiters. They want more than a prospect’s speeds and feeds. They want to get to know the whole athlete: Do they have passion and energy? Team chemistry? Focus under fire? Mental stamina? Are they consistently growing? What drives or motivates them? How has this changed over time?
PRO SPEC'D sets the entire context of an athlete's journey in plain site - stats and social stature.
Fans. What’s a game without a cheering section? Fans are the most important crew within the sports community. In addition to bringing the esprit du sport behind their favorite players, fans can search, find, and follow the careers of their favorite budding sports stars, offer support, and take advantage of PRO SPEC’D events, merch, and other special marketing offers.
What type of profile should I pick?
After logging in, you'll be prompted to select a type of profile. You can read a bit about who uses PRO SPEC’D up there ^.
All PRO SPEC’D accounts have similar basic features. For example, all of them give you the option of adding a profile picture, a short bio, and provide any additional information that you'd like to share with others about your athletic, coaching, parenting, or recruiting journey.
Key App Feature: What’s the difference between Sideline and Rundown posts?
An athlete’s journey is more than just the game.
Sidelines and Rundowns are a way to categorize activities into two buckets: Rundown posts are for sports-specific updates, and everything in life fits into your Sideline posts.
You like cat videos right? Think about it this way. If I’m a professional lion racer - a person who races on the back of lions with saddles and all - all my competitive Rundown posts include big cat training or racing updates, photos, and videos. My sideline posts are everything else: posts about my lion playing with a giant ball of yarn. You know, really big cat videos.
Rundowns are business. Competed today. And won! Beast mode training sessions. Reporting injuries and how you’re recovering.
Sidelines are everything else. Went to the beach? Went to watch a friend’s game - got sundaes afterward? Yep, that kind of stuff.
Take some time to explore the app's features. Familiarize yourself with the PRO SPEC’D button, peruse the feed, find friends, set up notifications, and dial in your settings.
And most importantly - record your performance stats!
How do I grow my PRO SPEC’D community?
Connect with Friends: To connect with friends, you can either search for their usernames or import your contacts to see who is already using the app. You can then send them friend requests or follow their profiles to start seeing their updates.
Post Content: To share content on the app, look for the PRO SPEC'D activity button at the center bottom of your screen. You can post text, photos, videos, or links. Write a caption or description, attach any media, and choose the privacy settings for your post.
Interact with Content: Scroll through your feed to view Sideline and Rundown posts from your friends or other users you follow. Like, comment, or share posts that you find interesting. Give up a GOAT or pop a fire emoji for displays of truly dope sauce skillz or memorable moments.
Explore Hashtags and Trends: Discover new content by exploring popular hashtags or trending topics. This can help you find posts related to specific interests or join conversations happening within the app.
Use Messaging Features: Chat with your friends privately by tapping the messaging icon and start a conversation by selecting a friend's name and typing your message.
Customize Privacy Settings: Take control of your privacy by adjusting who can see your posts, control notifications, and manage other privacy preferences according to your comfort level.
Report and Block: We take our no @$$holes policy quite seriously . If you come across any inappropriate or abusive content, report it. You can also block users who are bothering you or engaging in harmful behavior.
Stay Safe and Mindful: Remember to be cautious and kind while using any social media platform, including PRO SPEC'D. Be mindful of the information you share, avoid interacting with suspicious accounts, and report any suspicious or concerning behavior to the app's support team.
Safety first - a few other online tips.
We urge all users to familiarize yourself with the social media platforms your children are using. Understand their features, privacy settings, and safety tools. Stay updated on any changes to the platform's policies and guidelines.
Establish open and honest communication with your child about social media. Discuss the risks, benefits, and responsible usage. Encourage them to come to you if they encounter any issues or feel uncomfortable with something they see online.
Guide young ones through the registration process, ensuring they use appropriate usernames and strong, unique passwords. Set up their privacy settings and explain the importance of keeping personal information private.
Regularly monitor your child's social media activity, especially if they are younger or new to social media. Keep an eye on their posts, comments, and interactions. Discuss any concerns or inappropriate behavior you come across and provide guidance on how to handle such situations.
Encourage positive online behavior. Teach your child about the importance of respectful and kind interactions online. Discuss the impact of their words and actions on others. Encourage them to think before posting or commenting, and to report or block any inappropriate behavior they encounter.
Children learn by observing their parents. Be a positive role model by practicing responsible social media usage yourself. Show them how to engage positively, respect others' privacy, and handle disagreements or conflicts online in a mature and respectful manner.
Stay Informed: Stay updated on the latest social media trends, privacy concerns, and online safety practices. There are resources and organizations that provide tips and guidelines for parents to help ensure their children's online safety.
Remember, open communication and trust are essential when managing your children's social media accounts. By being involved, informed, and supportive, you can help your children navigate the online world responsibly and safely.
What's PRO SPEC'D's view on cyber-bullying?
Don't even do it. We'll kick you off the platform. And you can keep your stinkin' data.
PRO SPEC'D has a zero tolerance position on bullying of any type - on and off the field and especially online. Talk to your child about cyberbullying and its consequences.
Teach them not to engage in bullying behavior and to report any instances of cyberbullying they witness or experience. Encourage them to support and stand up for their peers if they see someone being bullied online.
The Future: What is the Athlete Data Ownership Program?
PRO SPEC’D is the first social platform in the world that will partner with select elite athletes and influencers in a new era of individual data ownership.
You create the stats that earned your slot on the roster, so why shouldn’t you own the market rights to your data?
Matter of fact…(Cues up Public Enemy’s “Fight the Power,” stands up on soapbox)
If you have a PRO SPEC’D profile, you’re already ahead in the data-ownership game. When you post on PRO SPEC’D, you are creating the story of your entire sports journey on a platform purposely designed for your benefit. Why should sports teams, recruiting organizations and everybody else own the rights to your name, image, likeness - “NIL” for those in the know - AND data?
A.K.A. NIL-D (Name, Image, Likeness and Data). You heard it here first.
There are so many of you amazing athletes out there with killer pics, videos, and stories of triumph and loss. Whether you go off into the pros or take your post on the sidelines as a lifelong fan of competition, you will always have access to your data.
If you are an athlete in the clutch of a recruiting transition or we’ve observed your social engagement numbers are abnormally bonkers good, PRO SPEC’D will be glad to entertain a data revenue partnership with PRO SPEC’D as your NIL-D management house.
Connect with us and we’ll chat through the deets.